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Hello, I’m Lavinia!
I come from a tiny town in Germany from a family who has always been discussing world issues at the dinner table and done things a little different. That was an important part of my education. And that is also the reason how I ended up doing what I am doing, I think: bringing together the small local things and the big global things and never stop asking questions. I worked as a sustainability consultant for many years, and lately advocating for Germany`s pioneer brand in ethical fashion. I call myself a sustainability provocateur, rather than an expert, because how can I call myself an expert in a field where the biggest challenge is still the huge knowing-doing gap? So in short, this is me. This is what I do: setting little fires everywhere I go...
What I Do
Speaker
I believe context is everything!
I like to impart data & information around environmental & social justice in an engaging, motivational, emotional, entertaining and/or loud way. I try to incorporate clarity, passion and knowledge to deliver complex, smart and ambitious messages into wide-ranging ethical manifestos by storytelling and lived experiences.
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Consulting by Co-Creation
I offer diverse consulting services around sustainability & ethics & anti-greenwashing in the fashion and agricultural sector. I do that by co-creation because what we need is transformative action and not sole information dropping. I help-out with project follow-up, feedback mechanisms, clarifications on limitations of certifications & standards, value chain mapping, hot spot analyses, and transformative strategy. I welcome collaboration with grassroots organizations, forward-thinking companies embracing degrowth and intersectionality, farming communities, and sustainability professionals grappling with unanswered questions.
Education & Mentoring
I offer one-to-one or group sustainability & ethics education & mentoring to explore and tackle problems and provide insights for systems thinking and interdependence, social justice and fair distribution, environmental stewardship, respect for limits and post-growth-economics. I do that for sustainability professionals who have unresolved questions, but also for everybody who is interested in changing dynamics.
Anti-Greenwashing
In order to help the fashion world to stop fooling around and to get facts straight, we (Tanita Hecking and Lavinia Muth) have issued the weekly newsletter "The Crisps", a snackable briefing on anti-greenwashing and honest fashion communication. Including short and savory analysis as well as current and coming legislation easily explained.
erlich stories - stay true to nature
Contact & Legal Disclosure
Lavinia Muth
Lützowstraße 9
50674 Cologne
Germany
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Phone
+49 1525 3094934
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All photos of me by Anna-Maria Langer (https://www.annamarialanger.com/), Copyrighted
All other imagery by website provider, 2023
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