Hello, I’m Lavinia!
I come from a tiny town in Germany from a family who has always been discussing world issues at the dinner table and done things a little different. That was an important part of my education. And that is also the reason how I ended up doing what I am doing, I think: bringing together the small local things and the big global things and never stop asking questions. I worked as a sustainability consultant for many years, and lately advocating for Germany`s pioneer brand in ethical fashion. I call myself a sustainability provocateur, rather than an expert, because how can I call myself an expert in a field where the biggest challenge is still the huge knowing-doing gap? So in short, this is me. This is what I do: setting little fires everywhere I go...
What I Do
I believe context is everything!
I like to impart data & information around environmental & social justice in an engaging, motivational, emotional, entertaining and/or loud way. I try to incorporate clarity, passion and knowledge to deliver complex, smart and ambitious messages into wide-ranging ethical manifestos by storytelling and lived experiences.
Consulting by Co-Creation
I offer diverse consulting services around sustainability & ethics & anti-greenwashing in the fashion and agricultural sector. I do that by co-creation because what we need is transformative action and not sole information dropping. I help-out with project follow-up & feedback, certifications & standards, value chain mapping, hot spot analyses, impact strategy, a.o. I like to co-create with NGOs, companies with a sense for degrowth & intersectionality, farming communities and sustainability professionals who have unresolved questions.
Education & Mentoring
I offer one-to-one or group sustainability & ethics education & mentoring to explore and tackle problems and provide insights for systems thinking and interdependence, social justice and fair distribution, environmental stewardship, respect for limits and post-growth-economics. I do that for sustainability professionals who have unresolved questions, but also for everybody who is interested in changing dynamics.
Still (accidentally) greenwashing?
In order to help the fashion world to stop fooling around and to get facts straight, we (Tanita Hecking and Lavinia Muth) have issued the weekly newsletter "The Crisps", a snackable briefing on anti-greenwashing and honest fashion communication. Including short and savory analysis as well as current and coming legislation easily explained.
Open Mistress Class
I have created an Open Mistress Class on Fridays, 2-3 pm CET via Zoom. Cause, who has "mastered" anything in sustainability yet? This open space is supposed to work like a free and inclusive exchange on (un)sustainability for students, interviewers, etc. I will be there, every Friday listening, trying to support in embracing the complexities... Everybody interested is invited to join.
Meeting-ID: 878 5291 9382