Let's recognise the interconnectedness of our global community and stand up for understanding, empathy and change, not only cosmetic repairs. And, cut that greenwashing bullshit. This is what I try to explain in a few words in Part 2 of erlich textil "erlich stories - stay true to nature".
At the beginning of the year, the Cologne-based underwear and cosy clothing label created #erlichstories, a platform to introduce people and their stories who inspire them. A few weeks ago they knocked on my door and asked me if I would talk about #sustainability. And, I'm not normally available for something like this (stuck between strong opinions, provocation, imposter syndrome and a lack of a loving community), but the great teams at erlich textil and VeyVey Films caught me, without any aggressive product placement, censorship or prescribed script. Very honest and pretty raw.
The whole 8-minute short film can be seen here (German, with English subs): https://lnkd.in/eEnuPfgi
More about the campaign and erlich textil: https://lnkd.in/eMYbXMrE