ANTI-GREENWASHING LEGISLATIONS, RESPONSIBLE MARKETING AND CITIZENSHIP

You can learn from Cecilia Parker Aranha, Director of Consumer Protection at Competition and Markets Authority UK, Hilary Jochmans, Founder of PoliticallyInFashion, Mathieu Jahnich, Responsible Marketing Expert, and me: moderated by Marzia Lanfranchi, Intelligence Director of Transformers Foundation.

We discussed:

- How legislation will impact sustainability communications

- What legislation exists and what is coming to fight greenwashing

- How to accurately communicate claims from a brand perspective

- What the role of marketing is